By Patrick Marion

Do a quick online search on Personal Branding Photography and you may find that for the most part, this area of business is by far dominated by female photographers catering for female entrepreneurs.

There is of course the odd photo of a male here and there but clearly the biggest target market appears to be women. As a Personal Brand Photographer myself, I was curious to find out what is on offer (a little industrial spying never hurts :)) so I made an enquiry at random using my first name which is obviously male as far as I know.   

This is what I received:

Hey Patrick, Samantha here, photographer who is crazy passionate about helping women feel confident and look great online…

There you go, enough said.

So my question is, don’t male entrepreneurs need branding photography? Or is it that they haven’t caught up yet?

I know one thing for sure and that is, women are more perceptive than men… (I know because I’ve been married to one for many years), so it’s not surprising that they are one step ahead of us.

So guys, I’m here to tell you that you’re missing out on a big chunk of marketing goodness if you don’t know what Personal Brand marketing is or if you’re simply ignoring it. If it works for the fair sex, why wouldn’t it work for you gents?    

But what is Personal Brand Photography you may ask?

Personal brand photography is the art of using high quality images to tell the story of your brand. Using photos to market and advertise your brand not only positions you as an expert in your field, it gives your clients and audience a more authentic brand experience.

It is a suite of professional images that represent your business visually, and fit with your visual identity through the use of colours, tone, props, sets and more. These can include photos of you, your team, your products, your process, your space and other things that make your business unique.

Who can benefit?

There are so many professions where the “business” is actually YOU, not the company, not the flashy website, not the call centre. Think about the following professions just to name a few:

Dentist | Doctor | Coach / Personal Trainer | Real Estate Agent | Hairdresser | Mortgage Broker | Nail Technician | Makeup Artist | Speaker | Influencer | Actor | Singer | Financial Planner | Politician | Comedian | Sportsperson | Counsellor | Dietician

These are just a few, I believe pretty much anyone in business can benefit from showcasing their personal brand. After all we are all unique and clients want to deal with people, not companies, not call centres and certainly not robots.

So if you’re curious to know how building your personal brand with professional grade photographs and videos can help your business, I suggest you do a little research and see for yourself.

I’d be interested to know what you find out, so drop me a note in the comments below, when you do.